Business Advantage Breakfast Seminar 2015: Design is How it Works

Presenting the latest in global thinking about design’s role as a strategic resource for building business advantage. We heard from past editor at BusinessWeek and world-renowned author, Jay Greene, whose latest book, Design Is How It Works, presents in-depth discussions with CEO’s from design driven corporations and SME’s across the world.

Drawing on hundreds of hours of interviews with executives such as Virgin Atlantic Chairman, Richard Branson and Nike CEO, Mark Parker, Jay illuminates in a series of fascinating case studies of design-oriented companies—from OXO to Clif Bar to LEGO—that design isn’t merely about style and form.

Watch his keynote presentation in full below.

Jay was joined by Senior Product Designer from Twitter, Miki Setlur, to look at how one of the world’s largest and most successful social media platforms has integrated design into their DNA.

The Business Advantage Breakfast Seminar is a landmark event at the annual Melbourne International Design Week. The program is presented by Ideas on Design in partnership with the Naomi Milgrom Foundation and the State Government of Victoria.

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