If you’re selling jewelry online, it’s essential to have excellent product photography. After all, the first thing a potential customer will see is your product photos, and if they’re not up to par, they may not even bother clicking through to learn more about your products. In this blog post, we’ll discuss common mistakes to avoid when taking jewellery product images for marketing
Sloppy Preparation
One of the most common jewelry photography mistakes is being unprepared. This can manifest in some ways, from not taking the time to clean your jewelry before photographing it to not having all the necessary supplies on hand. If you want to take great photos of your jewelry, you need to take the time to prepare both yourself and your jewelry. Make sure you have a clean workspace, plenty of lighting, and all the right supplies before you start taking photos.
Inconsistency
Another common mistake is inconsistency. This can mean several things, but it generally refers to not being consistent with your product photography. For example, if you’re selling jewelry on Etsy, all of your photos should have the same general style and look. This creates a cohesive look for your shop, making it easy for potential customers to browse your products. In addition, you should be consistent with the quality of your photos. If you have a few blurry or poorly lit photos mixed in with your high-quality shots, your whole shop will look unprofessional.
Busy Backgrounds
Another mistake to avoid is having busy backgrounds in your photos. A typical jewelry photography mistake is to try and take a picture of the jewelry on someone without paying attention to what’s going on in the background. This can result in a cluttered, busy-looking photo that takes away from the shot’s focus: your beautiful jewelry! To avoid this, take a moment to assess your background before taking the picture.
Unnecessary Props
Another common mistake is using props that are unnecessary or take away from the jewelry. In general, props should be used sparingly in jewelry photography, as they can often take away from the shot’s focus. If you do choose to use props, make sure they’re minimal and don’t detract from the overall look of the photo. In addition, make sure the props you use are relevant to the jewelry. These are just a few of the most common jewelry photography mistakes.
You can take your product photos from good to great by avoiding these pitfalls. With high-quality images, you’ll be able to attract more customers and make more sales. So what are you waiting for? Get out there and start taking some great photos.
