Tag: jewelry

gems

Common Jewelry Photography Mistakes to Avoid

If you’re selling jewelry online, it’s essential to have excellent product photography. After all, the first thing a potential customer will see is your product photos, and if they’re not up to par, they may not even bother clicking through to learn more about your products. In this blog post, we’ll discuss common mistakes to avoid when taking jewellery product images for marketing

Sloppy Preparation

diamondsOne of the most common jewelry photography mistakes is being unprepared. This can manifest in some ways, from not taking the time to clean your jewelry before photographing it to not having all the necessary supplies on hand. If you want to take great photos of your jewelry, you need to take the time to prepare both yourself and your jewelry. Make sure you have a clean workspace, plenty of lighting, and all the right supplies before you start taking photos.

Inconsistency

Another common mistake is inconsistency. This can mean several things, but it generally refers to not being consistent with your product photography. For example, if you’re selling jewelry on Etsy, all of your photos should have the same general style and look. This creates a cohesive look for your shop, making it easy for potential customers to browse your products. In addition, you should be consistent with the quality of your photos. If you have a few blurry or poorly lit photos mixed in with your high-quality shots, your whole shop will look unprofessional.

Busy Backgrounds

Another mistake to avoid is having busy backgrounds in your photos. A typical jewelry photography mistake is to try and take a picture of the jewelry on someone without paying attention to what’s going on in the background. This can result in a cluttered, busy-looking photo that takes away from the shot’s focus: your beautiful jewelry! To avoid this, take a moment to assess your background before taking the picture.

Unnecessary Props

ringAnother common mistake is using props that are unnecessary or take away from the jewelry. In general, props should be used sparingly in jewelry photography, as they can often take away from the shot’s focus. If you do choose to use props, make sure they’re minimal and don’t detract from the overall look of the photo. In addition, make sure the props you use are relevant to the jewelry. These are just a few of the most common jewelry photography mistakes.

You can take your product photos from good to great by avoiding these pitfalls. With high-quality images, you’ll be able to attract more customers and make more sales. So what are you waiting for? Get out there and start taking some great photos.…

engagement ring

Questions To Ask When Choosing a Jeweler in Baltimore

So you have decided to propose to the love of your life. Of course, you want it to be one of the most memorable moments. By now, you might have started looking for engagement rings. Of course, you already know what to look for when buying engagement rings. All you need is to look for the best store. However, it can be stressful to find the best store in Baltimore, MD or any other city due to the huge number of jewelry shops available. In this article, we will help you look for the best jewelry shops by providing tips.

wedding proposal

Testimonials

Your first course of action is to find out the reputation of the store. This is to avoid landing in the hands of unscrupulous vendors. Therefore, spend some time looking for reviews online. Find out what the other customers have to say about a particular jeweler. Search for testimonials on their official page. If they do not have a testimonials page, you can always visit independent review sites. Moreover, you can ask for recommendations from your friends.

Services Offered

custom designing a jewelry

Next to consider when looking for a jeweler is the services they offer. Besides selling engagement rings, they should also offer additional services such as appraisals, custom designing, and diamond certification. They should also provide jewelry insurance as well as insurance claim assistance.

Licenses & Certifications

Apart from knowing their reputation, another excellent way to verify their legitimacy is by scrutinizing their certifications. If a store does not have any certifications, then you should be wary because that is an indication that they sell fake or low-class engagement rings. For instance, they should hold a GIA certificate to prove that the Gemological Institute Of America assessed their diamonds. Of course, they should also have a business license to prove that they follow the set standards.

Cost & Financing Availability

It is given that engagement rings have high price tags. It does not mean though that you should not put an emphasis on the cost of the jewelry when buying. On the contrary, you should still look for a store that sells engagement rings at a reasonable price. To help you decide, you can compare the prices of several jewelry shops to determine which one offers the best price.

an engagement ring

Moreover, one can look for a store that offers financing options. This is particularly true if you wish to pay in installment basis.  Some stores would also go the extra mile by matching your budget. This means that they will make an engagement ring for you, depending on your budget.

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